There are an infinite number of ways to do a marriage proposal. Regardless of what comes before, many of them climax in the big reveal of a fancy ring in a bulbous velvet box that, while traditionally classy, isn’t exactly discrete. Packaging designer Andrew Zo streamlined that somewhat clunky exterior into Clifton, a clever, leather-bound pop up the size of a credit card.
Seriously, this thing is slimmer than your wallet. The ring itself is nestled into cut-outs and steadied on a teensy stand that twists when each side of the hardcover is pulled apart, so you can see it in all its glory (and if your ring’s really over-the-top, you can contact Zo directly for custom options).
He started developing the concept three years ago with paper models, and is now selling these refined babies that will keep your karats safe and fumble free when it’s time to pop the question (which I have heard can be a terrifying moment, made all the more awkward by trying to disguise that telltale bulge).
It costs about a hundred bucks (here), so it’s a bit of an investment, but if you’re already shelling out for the diamond and have a lovely gal or guy you’d like to impress, it seems like quite a cool way to make your ask a little more modern. [Packaging of the World via Co.Design]